Tuesday, June 25, 2013

How to Make Location Useful to your Branding

Location stuffing is like handing a tourist a blank map and then telling them to meet you on the corner of Broadway and Main. Not only will the tourist get lost, but they certainly will be wary of trusting you again.


If you choose to target an audience or demographic based on a location (instead of a national or even global audience), ensure you are providing the reader with a detailed, unambiguous map that is relevant to your article's topic.

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